Wireless or soft-cup bras feel extremely comfortable and are generally worn by ladies who don't fancy wearing underwire brassieres and also by girls having broader than normal bosom. They provide complete breast coverage.
Breast tissue in some females could extend under their arms and around the chest. Underwire bras are not right for them since they can press into the breast tissues and make them feel tight and uncomfortable. Wire-free brassieres are apt in such cases as they are tremendously soft and offer optimum comfort. Also they are an effective alternative for women with splayed or drooping bosoms as they cover the entire breasts and make them appear natural. Several lingerie brands have noticed the popularity of wireless bras and are now launching them in different hues and patterns.